RESEARCH
Every agency talks about its services as something beyond the norm. Few deliver. Call us the exception, then, because we do more than deliver. We go beyond in every way. In fact, that very quality is tattooed on our corporate DNA.
Research Services
At E. B. Lane, nothing happens before the research. We don’t turn on a computer, write a word of copy, or start placing media. Call us careful, but we just don’t like flying blind. There’s no money in it – literally.
Instead, we prefer to set a strong foundation on customer insights, strategic branding, emerging trends and ongoing tracking studies. We do this using our extensive experience in designing, overseeing, and analyzing consumer awareness studies, consumer segmentation studies, perceptual mapping, creative concept testing, and virtually all other aspects of gauging brand health and competitive positioning.
Between internal resources and valuable third-party relationships, we have access to a variety of instruments to glean valuable consumer and market information for our clients. Among the syndicated research tools E. B. Lane offers to clients at no cost are Forrester, iconoculture, Juniperresearch, MRI, Nielsen, Simmons, and Yankelovich. Within the digital world, we use SPARK®, which allows us to monitor online awareness, track engagement, identify key influencers, and conduct digital brand reputation management.
In addition, E. B. Lane has developed a variety of processes and methods to gather valuable information for our clients, including:
- Monthly Tracking
Through trusted vendors, we can create vast databases that serve as benchmarks for new initiatives, indicators for trends, and changing behaviors.
- Consumer Advisory Panels
Using actual consumers that have agreed to serve as panelists; this method provides quick and cost-effective feedback.
- Marketplace Research Methods
Sometimes, the best way to learn about a specific target consumer or market is to effectively become a part of it.
- Focus Groups
Our experience in this area runs from the more traditional focus groups to more thorough qualitative research.
- Ongoing Question Sets
When you have a segment of your audience that is willing to share their opinion on a semi-regular basis, we know how to glean information.
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