PUBLIC RELATIONS

Every agency talks about its services as something beyond the norm. Few deliver. Call us the exception, then, because we do more than deliver. We go beyond in every way. In fact, that very quality is tattooed on our corporate DNA.

Inside Lane Blog

Public Relations Services

Listen, there are some people in this world that have to struggle to build awareness to get the word out. And there are others who have a natural, intuitive knack for getting a media response, putting together the magnetic press release, and growing multiple branches of community goodwill from just a few seeds of information.

At E. B. Lane, we have worked long and hard to put together a team of public relations professionals that fall exclusively within that second group – the ones who get real results. We arm them with research-driven communications plans and public outreach strategies that adhere directly to our clients’ goals and objectives. And we do so in a variety of ways.

Community Relations Management & Program Assessment

Our proactive, multi-disciplinary team is well known and connected, enjoying strong community standing and media relations. This provides our clients with insight into the variety of communications tools that can help achieve goals, including event planning, event management, advertising value and social marketing.

Public Affairs

Thanks to a variety of relationships, E. B. Lane is never more than one degree away from government officials, business leaders, news media executives and community leaders. We can arrange networking meetings and press conferences within the community, making the right calls to the right people to determine the pulse of high-profile initiatives in order to master tactics and messaging.

Media Relations

Our approach to news media relations is based on a thorough understanding of the news business and the type of story angles that influence editors, producers and reporters into acting. Through our media contacts and social media outlets, we generate valuable news and feature coverage. And through clipping and media monitoring, we track placements and impressions. In addition, we help clients manage critical details and handle tough questions with the help of our media training program.

Crisis Management

A shooting at a client’s retail store. An environmental disaster. Internal communications to alert staff about terrorist threats. These are just a few examples of the crisis communications plans E. B. Lane has managed for clients. We over-prepare by helping our clients imagine every possible crisis beforehand. Then we plan to address the media and manage the situation smoothly.