Recently, I was in a meeting with Arizona Lottery executives and their sales force. The conference room is on the main level and, if seated in the right spot, you can see everyone coming in to claim prizes and purchase tickets. As I looked up during one point in our meeting, I noticed a group of young women walk in full of smiles and hugs. I assumed one of them was a winner but could only guess. As the meeting continued I noticed more and more people were approaching one of the girls in particular, shaking her hand and offering congratulations. With every shake, of course, I became more curious. Coincidentally, a person joining our meeting walked past the fuss was able to get the gist of the story. So it goes: She purchased a Bingo Scratchers ticket and kept it in her purse for a few days. One day, in between classes, she pulled it out and played. She was thrilled. She thought she won $150.
Who Doesn't "Like" Free Pizza?
Over the past year, Ziegler’s New York Pizza Dept. has been holding a contest: Sign up for their email list and you get a chance to win Free Pizza for a Year. This week, the drawing was held and the winners were announced. We used this event to drive their fans to Facebook to watch video winner announcements.
Creative Minds at "Work"
What happens when you install a basketball hoop in the midst of an ad agency creative department? In the case of E.B. Lane, a simple game of P-I-G turns into circus shots and Globetrotter-like antics. Here are the house rules:
We play E-B-L, not P-I-G.
If someone makes a shot, everyone has to make the same one.
The winner gets the right to log in at the EBL Basketball Goal on Foursquare. Obviously, the one winning most holds the title of mayor.
New Account Announcement
The last few weeks, we’ve fielded a lot of questions on this topic – and we’ve been a little coy with our answers. But today, the word is out and official: E.B. Lane is the new agency of record for the Arizona Lottery.
Reflections of a Mad Man
Reflections of a MAD MAN. Part 1
Behold, The Power Shift.
Mark Twain once said, “History doesn’t repeat itself, but it rhymes.” Politicians, economists and the media forever can debate how this recession resembles the Great Depression, but no one can argue the fact that the world has changed – and in a big way. We have responded to these difficult times with a seismic shift in attitude and a reset of values. And by “we,” I mean women.