
PETE SCHAER
V.P. / CREATIVE DIRECTOR
Peter graduated from the University of Wisconsin-Milwaukee in 1996 with a bachelor of fine arts degree in graphic design. Prior to joining the E.B. Lane creative team, he worked at several agencies in the Midwest including BVK/McDonald, Kohnke Hanneken and William Eisner & Associates.
His client experience includes working on Saratoga Homes in El Paso and the successful national re-branding of Budgetal Inns, now known as Baymont Inns and Suites. Peter also was the lead art director on other hospitality and tourism accounts, such as the Chancery Restaurants, Cousin's Subs and Summerfest, the world's largest free music festival.
At E.B. Lane, Peter develops the look, the voice and the brand image for several clients including Cable One, RockResorts, the Arizona Biltmore Resort & Spa and the Greater Phoenix Convention & Visitors Bureau. Over the course of his fourteen-year career, Peter has received numerous awards and national acclaim for his print and broadcast advertising campaigns. His work has been published and recognized by esteemed advertising annuals including Print, Graphics and Communication Arts. In addition, he has won several Addy awards and an Obie, a prestigious award from the international advertising community.