V.P. / BRAND STRATEGY
Isabelle brings 15 years of strategic planning, non-traditional marketing experience and luxury lifestyle understanding to the VP of Brand Strategy position at E.B. Lane. Currently, she leads the strategic development for the national branding campaign of Cable ONE – the cable division of The Washington Post Company. Isabelle works with the various account teams in the agency to unearth consumer insights present opportunities for brand and business growth. During her nine years at E.B. Lane she has also managed the Calistoga Ranch, Arizona Biltmore Resort, and DMB Associates accounts.
Before joining E.B. Lane, Isabelle helped introduce the Aston Martin DB7 in North America by implementing an entirely experiential marketing program with key influencers at the agency Pacific Communications Group. There she also concepted and oversaw a series of soft-launch events for the opening of the Jaguar flagship dealership South Coast Motorcars. She was also responsible for overseeing the national corporate branding initiative for Co-Op Network- a leading credit union network.
Isabelle is a native New Yorker and earned her bachelor's degree in communications from the Fashion Institute of Technology in New York.