CASE STUDIES
Whether broadcast, online or out of home, successful branding requires that you identify and utilize a wide variety. EBL uses in-depth marketing research to get to know your audience better than anybody to create an overall strategy to attract the most attention to your message.
WE KNOW MOM
The New Economy of Mom.
Women are responsible for making or influencing over 85% of all purchasing decisions in the U.S. So how has this economy affected the middle-class Mom as the climate has moved from recession to recovery? E.B. Lane sought answers to that very answer with the completion of its research project exploring the changes in her choices and attitudes.
Results:
In June 2009, E.B. Lane completed the first stage of its research analyzing the changing values and buying choices of middle-class Moms, summarized within the White Paper entitled The New Economy of Mom. The insights uncovered in this stage and additional updates are crucial to developing campaigns with Mom as the target.
© 2010 E.B. Lane | EBL blog | EBL mom marketing
