CASE STUDIES
Whether broadcast, online or out of home, successful branding requires that you identify and utilize a wide variety. EBL uses in-depth marketing research to get to know your audience better than anybody to create an overall strategy to attract the most attention to your message.
SUPER BOWL XLII
Taking the ball and running with it.
From raising $17 million in bid commitments to encouraging local volunteerism, the Arizona Super Bowl Host Committee had a lot of commitments to fulfill for Super Bowl XLII. So with a comprehensive series of campaigns and initiatives, E.B. Lane began the process of making our Super Bowl the best in history.
Results:
Over the course of five years and over 85,000 hours, E.B. Lane completed over 800 separate projects for the game, including the creation of Spike – the game’s football-like mascot. And by kickoff, we had helped recruit more than five times the number of volunteers than the previous five games combined.
Overview:
E.B. Lane began working with the Arizona Super Bowl Host Committee in 2003, helping the state bring home the winning bid for Super Bowl XLII that year. We also look forward to playing a part in bringing the big game back to Arizona for a third time.
© 2010 E.B. Lane | EBL blog | EBL mom marketing
