CASE STUDIES
Whether broadcast, online or out of home, successful branding requires that you identify and utilize a wide variety. EBL uses in-depth marketing research to get to know your audience better than anybody to create an overall strategy to attract the most attention to your message.
ZIEGLER'S NEW YORK PIZZA DEPARTMENT
Success – no matter how you slice it.
After seeing the success E.B. Lane had achieved with other social media and integrated campaigns, Arizona-based Ziegler's NYPD Pizza challenged us to do the same for them. And during 2009, we’ve increased their brand awareness and digital footprint as much as they’re New York-style cuisine has increased our waistlines.
Results:
In a matter of months, E.B. Lane also created and maintained a social media presence across multiple platforms – Facebook, MySpace, Twitter, YouTube, Yelp, etc. Today, the brand enjoys a following of thousands and was ranked #14 on the Kbuzz.com list of businesses successfully using Twitter.
Overview:
For NYPD Pizza, E.B. Lane has established the overall look and branding for the client. We’ve generated awareness around their delivery service, Pasta Famiglia meals and their Yonkers Finest Water. We’ve even organized Tweetups and integrated promotions. All since March 2009.
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