CASE STUDIES
Whether broadcast, online or out of home, successful branding requires that you identify and utilize a wide variety. EBL uses in-depth marketing research to get to know your audience better than anybody to create an overall strategy to attract the most attention to your message.
LOCAL FIRST ARIZONA FOUNDATION
When you shop here, your money stays here.
The challenge for E.B. Lane was to create a memorable campaign which would communicate the economic and community benefits of shifting 10% of consumer spending from national chain and big box stores to local Arizona businesses.
Results:
With its unique shopping bag graphic approach, our “Shift The Way You Shop” campaign consistently drove our message home utilizing various media including light rail wraps, print, radio, outdoor and 3 enormous 6’ high realistic shopping bags which served as crowd-pleasing mobile billboards. All media directed consumers to our ShiftAZ website to learn more.
Overview:
Because of this important campaign, many Arizonians have pledged a 10% shift which over the next year will result in an economic impact of $1.2 million to Arizona. Now in its second year, Shift Arizona continues as our state’s preeminent campaign for behavioral change in consumer buying habits.
© 2010 E.B. Lane | EBL blog | EBL mom marketing
