CASE STUDIES
Whether broadcast, online or out of home, successful branding requires that you identify and utilize a wide variety. EBL uses in-depth marketing research to get to know your audience better than anybody to create an overall strategy to attract the most attention to your message.
HARKINS THEATRES
Our reviews? A big thumbs-up.
Harkins Theatres needed a strong interactive marketing partner to help them launch a new Web site and pursue other long-term Web strategies aimed at improving traffic. Enter E.B. Lane, who has helped them deliver on being the Ultimate Moviegoing® experience even when people are deciding what to see and checking show times.
Results:
In 2009, E.B. Lane Interactive helped Harkins launch its new, world-class Web site at HarkinsTheatres.com. The response from moviegoers and the business community was overwhelming from the start, showing immediate growth in traffic. Today, it supports hundreds of thousands of visitors every month.
Overview:
In 2009, E.B. Lane began working with Harkins Theatres – now the sixth-largest movie theater chain in North America. Through a series of Web-based projects, we have been able to improve traffic and successfully manage ongoing database growth.
© 2010 E.B. Lane | EBL blog | EBL mom marketing
