CASE STUDIES
Whether broadcast, online or out of home, successful branding requires that you identify and utilize a wide variety. EBL uses in-depth marketing research to get to know your audience better than anybody to create an overall strategy to attract the most attention to your message.
CABLE ONE
The work got our audience dialed in.
Already a trusted provider of cable and Internet, Cable ONE was looking to expand its services to include home phone as well. Naturally, E.B. Lane was engaged to help introduce the new product and properly bundle it for convenience in the form of a total telecommunications package available to Cable ONE customers.
Results:
Facing strong competition from competitors such as Qwest and AT&T, aided awareness of Cable ONE’s home phone service reached an impressive 99% in just two years with market share estimated in the 8% range. In June 2009, E.B. Lane’s ongoing campaign efforts rang up its 100,000th customer, a remarkable feat considering the choices available.
Overview:
Since 2004, E.B. Lane has provided creative, strategic, public relations and interactive services to Cable ONE, the ninth-largest cable service provider. Throughout this time, we’ve brought to life the popular and effective “Watch Us Make You Smile” campaign.
© 2010 E.B. Lane | EBL blog | EBL mom marketing
