CASE STUDIES

Whether broadcast, online or out of home, successful branding requires that you identify and utilize a wide variety. EBL uses in-depth marketing research to get to know your audience better than anybody to create an overall strategy to attract the most attention to your message.

ARIZONA CARDINALS
ARIZONA LOTTERY
CABLE ONE
FRONTIER AIRLINES
GREATER PHOENIX CVB
HARKINS THEATRES
LOCAL FIRST ARIZONA
MERCEDES-BENZ OF LITTLETON
NEW YORK PIZZA DEPT.
OLIVER MANUFACTURING
PRESTIGE IMPORTS OF LAKEWOOD, COLORADO
SUPER BOWL XLII
WE KNOW MOM
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ARIZONA LOTTERYARIZONA LOTTERY

We let the game do the talking.

Ever since the Arizona Lottery introduced Powerball, sales for its other jackpot games, including The Pick, had steadily declined. So with a little luck and some solid research, E.B. Lane started the process of revitalizing The Pick with the help of a new “Extra” feature. To do this, we got a little help from some “experts” – the game’s tumbler balls.

Results:

Only five weeks into the 11-week introductory campaign, 10.9% of sales for The Pick included the new Extra feature – well exceeding the Lottery’s sales goals. From July 2004 to June 2005, sales for The Pick had also increased 61% over the previous year. Plus, the Lottery now had some memorable characters to utilize for future campaigns.

Overview:

E.B. Lane served as the agency of record for the Arizona Lottery from 1995 to 2005, providing all creative, public relations and media services for individual game initiatives as well as the public information campaign, “Where the Money Goes.”