CASE STUDIES

Whether broadcast, online or out of home, successful branding requires that you identify and utilize a wide variety. EBL uses in-depth marketing research to get to know your audience better than anybody to create an overall strategy to attract the most attention to your message.

ARIZONA CARDINALS
ARIZONA LOTTERY
CABLE ONE
FRONTIER AIRLINES
GREATER PHOENIX CVB
HARKINS THEATRES
LOCAL FIRST ARIZONA
MERCEDES-BENZ OF LITTLETON
NEW YORK PIZZA DEPT.
OLIVER MANUFACTURING
PRESTIGE IMPORTS OF LAKEWOOD, COLORADO
SUPER BOWL XLII
WE KNOW MOM
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ARIZONA CARDINALSARIZONA CARDINALS

Please steal our signs.

It all started when someone stole our sign celebrating the Arizona Cardinals advancing to the 2009 NFC Championship game. Instead of seeing red, we saw an opportunity. We decided to tell our story in a way that built additional hype for our NFL client – we invited fans to come and steal even more.

Results:

First, we produced hundreds of signs and placed them all around E.B. Lane’s building. Then we waged a PR and social media campaign that racked up victories like the Cardinals air assault. The point? We wanted to build hype and support for our client’s playoff run. And by game day, every, single sign was claimed by lucky fans.

Overview:

E.B. Lane has been proud to be a teammate of the Arizona Cardinals since 1996. During that time, we created the current, multi-season “We Do This Together” campaign, which has so permeated the fan base that we’ve seen it written on shirts and storefront windows.